Brasília, Brazil ·
Product DesignerI build digital products, design systems and AI experiences, combining strategic vision, curiosity and attention to detail.
Each case shows the problem, the decisions and their trade-offs, and a before and after.
I redesigned Banco do Brasil's web self-service and the journey of the teams who build it: hubs and widgets instead of a menu 70% of people could not use, and an AI UX validator that reviews prototypes before production.
I investigated why an innovation funnel got no traction and found a different need: a 360º view built on data only Cubo has. That led to the Cubo Corporate Journey, the app journeys and Cubi, an AI assistant.
Benchmarking, flows and wireframes, an atomic design system published as a Figma library, and the UI for every screen of the brand's first app.
In the innovation lab, I designed the Pix app, Sicoob Poupança and Sicoob Moob end to end, from research and visual identity to the final interface.
I take hard calls to research. That is how the fight for space on Banco do Brasil's home page became a decision backed by testing, not by hierarchy.
I solve the core pain and ship it as an MVP, with the legacy still running behind it. A platform used by millions cannot stop to change its navigation.
I use Claude and Figma Make to explore faster, and I conceived an AI UX validator. Craft decisions and user evidence stay with me.
I hold a degree in Graphic Design from IESB and have worked in product since 2017, mostly in finance and payments. I like hands-on product work: research, flows, interface and follow-through to production, and raising the craft bar of the people around me.
Career development and quality bar for designers across several projects, while staying hands-on. I lead AI adoption in the team's design workflows.
Redesign of BB Digital PF for 2.07 million people, design system governance, developer experience and technical leadership of 40 designers.
Innovation lab: I built the Pix, Sicoob Poupança and Sicoob Moob apps from scratch, all still in production.
Usability and engagement improvements for e-commerce platforms.