# Jaqueline Paulino

> Site: https://jaqueferreirap-png.github.io/

> Product Designer based in Brasília, Brazil (fully remote). 8+ years designing financial products, platforms and design systems. Currently Design Manager at IBM Consulting. Portuguese (native) and English (advanced). This file is a plain-text summary of the portfolio for AI agents and recruiting tools. Every fact below matches the human-readable pages.

## Profile
- Current role: Design Manager, IBM Consulting (07/2026 to present). Career development and quality bar for designers across projects; leads AI adoption in design workflows; still hands-on.
- Previous: Senior Product Designer and UX Tech Lead, IBM Consulting on the Banco do Brasil account (01/2021 to 07/2026). Technical leadership of 40 designers.
- Previous: UX/UI Designer, iCTS / Sicoob innovation lab (08/2018 to 01/2021). Built the Pix, Sicoob Poupança and Sicoob Moob apps from scratch, all still in production.
- Previous: Web Designer, Voriques Group (12/2017 to 07/2018).
- Education: Bachelor in Graphic Design, Centro Universitário IESB (2017 to 2020).
- Certifications: Claude Certified Associate, Foundations (Anthropic, 2026); IBM Generative AI Expert, Designer (2025); Salesforce Certified Platform User Experience Designer (2025).
- Tools: Figma (advanced: auto layout, variants, variables, Dev Mode), Claude, Figma Make, Miro, HTML/CSS.

## Case studies
- [BB Digital PF](/en/cases/bb-digital-pf/): Banco do Brasil web self-service, 2.07 million users. Research: 11 interviews, 8 usability tests, 1 card sorting, 23 desk research studies. 70% of users could not find functions in the legacy menu; replaced hierarchical navigation with hubs and customizable widgets; version coexistence rollout as an MVP. Also redesigned the developer journey (self-service app creation, single documentation, 7 fewer steps) and conceived an AI UX validator that reads Figma prototypes, checks them against the design system, templates and UX writing, and lets prototypes into the production pipeline above 80% adherence. Developer platform (Webworks) metrics: 4,063 unique users (Nov 2025); new apps grew from 27 (H2 2024) to 63 (H1 2025), +133%; CSAT 4.5/5 (96 ratings); CES 5.4/7 (327 responses); R$547K in total savings. WCAG compliant.
- [Cubo Itaú: from spreadsheet to Cubo AI](/en/cases/cubo-itau/), 10/2025 to 2026: UX research and product design. Discovery with 5 large companies (4 of 5 hypotheses validated) investigated why an earlier innovation funnel feature got no traction: most companies already had robust tools of their own and would not switch. The same research found a different need, a 360º view built on internal data only Cubo has, which companies were requesting every month as a table report. That became the Cubo Corporate Journey (CCJ). Evaluative research with two companies at opposite maturity levels (3 of 5 hypotheses validated, 10 prioritized recommendations); relationship status added to the product after the Cubo 360 workshop; 86% of member companies use the new feature weekly. Then designed the app onboarding and home (interest-based recommendations, quick actions) and Cubi, the platform's AI assistant that answers questions and opens support tickets.
- [Sicoob 0 to 1](/en/cases/sicoob/): Pix, Sicoob Poupança (34K downloads) and Sicoob Moob (230K users, eFinance 2019 and Banking Report awards).
- [Oficina Reserva app](/en/cases/oficina-reserva/) (2024): benchmarking, MVP flows, atomic design system published as a Figma library, UI for every screen; launched July 7, 2024; 19K+ downloads; iOS and Android.

## Contact
- Email: jaquelineferreirapaulino@gmail.com
- LinkedIn: https://www.linkedin.com/in/jaquepaulino/
- Portuguese version: /
- English version: /en/