Oficina Reserva:from e-commerceto app

Oficina Reserva is a Brazilian menswear brand known for its modern look and quality. With strong e-commerce sales, the next step was an app to boost engagement, simplify buying and strengthen loyalty.

Discovery and product strategy were already set. I joined as Senior Product Designer to turn that strategy into a product: MVP definition, visual system and every screen.

I analyzed direct and indirect competitors looking at three things: the visual elements that position the brand, the components that highlight key actions, and the interactions that shorten the path to purchase.

With the PO and the product team, I designed the app's flows and wireframes. That is where the MVP became clear: only what was essential to the strategy and to the shopper's needs.

I built the design system on atomic design. Tokens for color, type and spacing at the base; atoms such as buttons; molecules such as form fields; and organisms such as navigation bars.

I published it as a Figma library, so every project file drew from the same source and every update reached all screens at once.

I organized screens by feature and designed the edge cases of every component: empty lists, errors, loading states and permissions. Each screen and interaction shipped with documentation and handoff, which kept the design intent intact through implementation.

• Craft lives in the details nobody asks for. Edge states are what separate a pretty screen from a product that works.
• System first, screens second. With the library published, every update became faster and more consistent.

What I would do differently: define analytics events together with the components, to measure each flow from launch.